Facebook is the New YouTube

ADs, ADs everywhere, don’t know what to see!

Post published: March 10, 2017

Facebook is on the path of becoming the new YouTube!

It was believed that Facebook prioritizes users experience before everything else; however these settings seem to be changing now. Everyone needs money or ways to increase their wealth. One of the most valued companies in the world is not far behind.

The latest update with the tech giant allows videos on Facebook to play with automatic sound by default, which could be beneficial for advertisers, thus help Facebook increase their wealth. 

While major brands are interested in more options to incorporate sound into video ads, the move is a fascinating choice for Facebook, as it can also be seen as a massive step backward in UX. Auto-play sound-on videos are frequently near the top of ad formats most detested by users.

Snap Inc, who has recently ventured into Wall Street is also trying to incorporate ads into “Stories”. 

Above is an example of how a normal video on Facebook will be interrupted by a long video of a product/service you seriously do not care about or care too much to have it in your arms in the next 24 seconds and later go on scrolling through Facebook looking at cute baby pictures or learning who married whom?

 We are certain, if this helps Facebook, or Snapchat (not owned by our little Zuck!) make a little more money, it will be followed on Instagram and other Social Media platforms. So, go ahead click on those ads and help these corporates make more money.

Will the novelty wear off soon or is it here to stay? 

Till then click on those ads and increase those zeros on their balance sheets.